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What's Happening at Hercules

Hercules Tires Offers 2024 Fall Tire Rebate to U.S. Customers

Hercules Tires is offering a fall rebate opportunity to its consumers in the United States from Sept. 1 through Oct. 15, 2024.  Customers who purchase four qualifying Hercules Tires may be eligible to receive up to a $70 rebate in the form of a prepaid Mastercard.

Hercules Tires Continues Big South Partnership: Title Sponsor for 2025 And 2026 Basketball Championships

Host Site Selected in Johnson City, TN

Hercules Tires is proud to renew our partnership with the Big South Conference, continuing as the title sponsor for the men's and women's basketball championships set for March 5-9, 2025. The 2025 and 2026 championships will be hosted in Johnson City, Tennessee, at the Freedom Hall Civic Center, the…

Hercules Tires Named Official Tire of Professional Bull Riding Team, New York Mavericks

Hercules Tire is the newest category sponsor of the team.

Professional bull riding (PBR) team, the New York Mavericks, also known as the ‘Concrete Cowboys,’ are proud to announce a new partnership with Hercules Tires.

Under this exciting new deal, Hercules Tires becomes the “official tire of the New York Mavericks,” highlighting a powerful partnership root…

Hercules Tires Launches Terra Trac Cross-V AW, Roadtour Connect AS To Canadian Markets

Both tires originally introduced to tire dealers in the United States in late 2023.

The Terra Trac Cross-V AW and Roadtour Connect AS are now available across North America. Both tires are new entries to Hercules Tires' expanding product portfolio and backed by the Hercules Performance Promise warranty. 

Hercules Tires Launches AG-TRAC® F-2:

A Sturdy Tire Engineered for Peak Performance on Diverse Farm Terrains

Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), is proud to introduce the all-new AG-TRAC® F-2, a robust tire designed for optimal performance on multiple farm surfaces.

Pro Off-Road Racer Jim Horne Joins Team Hercules

Meet the Newest Member of Our Team!