Hamilton Tiger-Cats

Since 2020, Hercules Tires has been the Official Tire of Canadian Football League team, the Hamilton Tiger-Cats, as well as Tim Horton’s Field, the team’s home stadium.

As a corporate partner, the sponsorship features a portfolio of assets, including field-of-play and broadcast visible signage; social media content, special digital sweepstakes for fans and an in-market retail promotion.