FINDLAY, Ohio, October 13, 2014 – Hercules Tire is pleased to officially introduce the brand’s new premium SUV-LT/CUV tire - the Hercules Terra Trac Cross-V. Offering a sought-after mix of wear-resistance, all-weather traction and low rolling resistance, as well as a 70,000 mile limited warranty, the revolutionary Terra Trac Cross-V meets today’s educated and value-minded consumer’s growing list of purchase criteria.
“The CUV, SUV and light truck markets are on the rise again. Unfortunately, many dealers have a gap in their product screen when it comes to offering CUV or SUV drivers a tire that delivers performance, longevity and value. The Terra Trac Cross-V finally fills that gap,” said Joshua Simpson, vice president of marketing for Hercules Tire.
A versatile, all-around performer, the Hercules Terra Trac Cross-V is a do-it-all tire, comfortable in the city, highway or country. The Cross-V’s notable versatility can be attributed to:
High-grade compound materials and a sophisticated tread design that work in tandem to deliver outstanding wear resistance and durability.
All-weather, all-road traction thanks to gripping micro-wave siping, and an open shoulder design and unique water guard that help maintain contact with the road surface.
An advanced silica compound that provides exceptional grip in wet conditions, promotes wear resistance and produces lower rolling resistance.
- Highly-responsive handling with exceptional stability and excellent feedback
“Consumers will easily recognize the high quality of the Terra Trac Cross-V and be thrilled when they realize the value that it offers. The Cross-V presents an excellent opportunity for our dealers,” said Simpson.
The Hercules Terra Trac Cross-V offering is made up of 32 SKUs - 24 SUV/CUV and 8 LT - with rim diameters ranging from 16 to 20 inches. SUV/CUV sizes have a V, H or T speed rating and a UTQG of 600 AA.
SUV/CUV sizes of the Hercules Terra Trac Cross-V are backed by a 70,000 mile/112,000 km limited warranty and LT sizes feature 65,000 mile/105,000 km coverage. All sizes offer industry-leading road hazard protection and Hercules’ exclusive 30-day "Trust Our Ride" test drive program.
“The Terra Trac Cross-V is a game changer. With it, Hercules is once again redefining value in the marketplace,” said Simpson.
About Hercules Tires
Hercules Tires is widely recognized as the industry’s premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck, trailer, off-the-road, industrial and specialty tires. Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value.
Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 72,000 customers across the U.S. and Canada.
Additional information can be found at www.herculestire.com.