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Hercules Tire Announces New Director of Consumer Tire Marketing

FINDLAY, OH, November 8, 2012 – Hercules Tire is pleased to announce the addition of Steven Liu to the Hercules Marketing team. Steven will serve as Hercules’ Director of Consumer Tire Marketing, managing the product screen for all Hercules and Ironman Brand consumer products.

“We’re excited about the recent addition of Steven to the Hercules team,” said Joshua Simpson, Hercules Tire’s VP of Marketing. “Steven brings with him a great deal of industry knowledge and international experience and he will play a key role in the Hercules Tire product strategy moving forward.”

Steven joins Hercules from Federal Corp., where he was the company’s Deputy Worldwide Sales Manager. Prior to that, he spent time in international sales at Caramed Supply Inc., as well as the manufacturing and logistics area of Bridgestone APM. A graduate of the University of Akron, Steven is fluent in three languages.

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